Modelo USA


Modelo USA is an international family of beers founded in Mexico and brewed with a Fighting Spirit. The Fighting Spirit series of videos highlight authenticity, heritage and individuals who embody the Fighting Spirit.

Client – Modelo USA

Location  – Brooklyn, NY

Category – Commercial Content


Project Scope

Our media team was responsible for covering the story of NYC artist W3RC for The Art of The Fighting Spirit Series. WERC took the classic Modelo Especial iconography and reimagines the Fighting Spirit in his unique illustrative style.